Masters has enjoyed tremendous success over the past 3 years, it has established itself as a quality tournament offering excellent corporate benefits with staggering global coverage. Football Focus Asia has taken the Masters tournament from the UK and developed it into a star studded annual event in the corporate sports calendar. In 2012 Masters Football is heading out to 5 countries around SE Asia, including Malaysia , Brunei, Thailand, Indonesia and Singapore.
Sponsors make the Masters tournament possible, each expansion is dependable on sponsor interest. The regional expansion of Masters Football highlights two things. Firstly, the Masters brand is a successful medium for sponsorship, it offers desirable benefits which it consistently delivers upon. Secondly, Masters Football as a brand is growing, its successes have been recognised and have fueled its expansion. A regional sponsorship tools is most effective when supported by regional sponsors, both the Masters brand and you, the sponsor, benefits when a sponsorship plan can be utilised multi nationally, combining marketing initiatives and sales drivers from each country on a regional scale.